twofour54 has hosted an on-campus blood bank to boost blood donations from Abu Dhabi’s media and entertainment community. The visit by Sheikh Khalifa Medical City’s Abu Dhabi mobile blood bank was organised by twofour54 as part of its ongoing social responsibility initiative, #United4UAE.
Acting CEO of twofour54, Maryam Al Mheiri, said “Giving blood is giving life, which makes blood donation one of the most powerful acts of humanity. This year World Blood Donor Day fell during Ramadan, which is traditionally a time of lower blood donations. Hosting a donor clinic straight after Eid is a great way to boost donations from the twofour54 campus and continue the theme of giving that we put particular focus on during the Holy Month.”
Among the companies whose staff gave blood were international communication consultancy, APCO Worldwide; news broadcaster Sky News Arabia; creative agency M&C Saatchi; and children’s game developer, Lamsa.and many more.
July 11, 2016
Abu Dhabi Blood Blank
twofour54 Abu Dhabi